New york fashion week


 

Electric Coffin was commissioned by Unilever and Savers to create a monument that encourages consideration of clothing waste for New Yorkers during fashion week.

 
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The 30 ft. tall dress was created in the World Trade Center Oculus in the middle of the night. Combining the reduce reuse messaging with NY Fashion Week, this cathedral-like space served as a larger-than-life runway.

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The final piece used hundreds of pounds of textiles saved from landfills.


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Passersby were encouraged, to donate their clothing at the base of the dress, growing the installation throughout the pop-up campaign.